March 15, 2004
By: Jeff Hahn
Website: http://www.1st-in-games.com
HIP Interactive Corp. To Sell Games Online To Millions Of Gamespy Users
Hip Interactive Corp., Canada’s leading multi-channel provider of PC and video games, announced
today it has signed a contract to be the exclusive e-commerce provider to GameSpy Industries, Inc.
, the leading provider of online entertainment and technologies to the games
industry.
Under the terms of the exclusive three-year agreement, Hip will build and operate the GameSpy-branded online
game store as well as provide fulfillment and customer service. From a sales and
profit perspective, the GameSpy contract is the most significant deal Hip’s Interactive Media division has signed
to date.
Our partnership with GameSpy is a milestone for Hip, because it represents the single biggest gain in
customers for our e-commerce business to date, says Morey Chaplick, Chief Executive Officer of Hip.
GameSpy’s more than 10 million users will now benefit from Hip’s vertically integrated retail procurement and
fulfillment system, and gain access to Hip’s extensive offering of PC games, video games and DVDs.
What separates our e-commerce business from the rest, says Chaplick, is that we have unbeatable access to
product, at great pricing and we can deliver to any home in North America for five measly dollars. Our
Interactive Media division continues to pursue a very aggressive growth strategy. Reaching new markets with
our commerce and content capability is our first priority to increase profits and raise shareholder value.
Among game fans, GameSpy is highly regarded as the central resource for online games, operating both an
editorial network that informs gamers of the latest game news and information, and a
premiere online games service GameSpy Arcade, www.gamespyarcade.com, that boasts more popular games
titles than any other service.
The large audience of dedicated game fans is expected to respond well to the allinclusive
option of shopping for the hottest game titles at their favorite place to read about and play games.
Hip provides our audience with the kind of quality service and products at competitive prices that they expect
from us, says Mark Surfas, CEO of GameSpy Industries.
Creating a GameSpy Store allows us to build on our
reputation for being the only place a gamer needs to go online to purchase, play, or read about the latest in
games.
Also see:
fun family board games.
About
The Author:
Jeff Hahn is a successful author and regular contributor to http://www.1st-in-games.com.
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