July 22, 2004
By: Cindy Sorenson
Website: http://www.1st-in-games.com
Milton Bradley Taps Hot Music Artist Nick Cannon for Latest Edition of TWISTER MOVES Game
Milton Bradley's TWISTER MOVES game, a dance version of the classic TWISTER game, makes its next 'move' in 2004 with recording star, Nick Cannon. The latest edition of the TWISTER MOVES game includes a bonus CD featuring an exclusive remix of Cannon's new song 'I Can Do That'.
In addition, TWISTER MOVES is the title sponsor of Nick Cannon's upcoming comedy and music tour called TWISTER MOVES Presents: Nick Cannon's It's All Fun and Games Tour. The tour is scheduled to kick off in Boston and will coincide with the launch of the game featuring Cannon's song. At each show, Nick will perform his song 'I Can Do That' with the TWISTER MOVES dancers. He will also make stops at select retailers to meet fans and sign autographs and games.
Nick Cannon, currently in rehearsals for the 15-city tour, is a big fan of the game. 'TWISTER MOVES is the most fun dance game I have ever played,' said Cannon.
TWISTER MOVES takes the classic TWISTER brand and combines it with contemporary music and dance for a whole new game play experience, said John Santanella, marketing director for Milton Bradley.
The game was a huge success for us when it launched last year, and we want to keep it fresh and relevant for fans every year. Aligning with artists like Nick Cannon helps us to do that through songs only available in the TWISTER MOVES game.
Jive is proud that Nick Cannon is part of our label, said Julia Lepari, senior vice president of marketing and special projects at Jive Records. He is an exceptional talent on every level, and he is proving once again with this unique relationship his strength as a multifaceted entertainer. Working with Milton Bradley and TWISTER MOVES provides a very cool way for Nick's fans to be part of his world.
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The Author:
Cindy Sorenson is a successful author and regular contributor to http://www.1st-in-games.com.
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